Importance of customer relationships
Each customer that experiences a lack of service or even just an uninviting experience will take their business elsewhere, whereas satisfied customers have a direct impact on your bottom line, they will be back, they will tell their friends and family and they will form part of your cash flow. It is really simple - no person will support a business which offers a substandard customer experience and poor levels of service.
Customer relations - get it right and right from the beginning because if you do, customers will come flocking through your door; get it wrong, and see your customers run out the front door.
Communication is the basis of all relationships, be it at home or at work. This is an essential tool and it needs to be constantly used to promote co-operation and harmony, to help people feel needed and appreciated, to inform or persuade, to motivate and increase morale and to maintain good public relations.