Subscribe

free to biz newsletters

Bizcommunity.com - Daily Marketing & Media news
Marketing & Media newsPress offices

2010 closing ceremony, an African feel

14 Jul 2010 11:183 commentsBizLike
The VWV Consortium produced the closing ceremony for the 2010 FIFA World Cup in South Africa, held before the final match on 11 July 2010. The performance involved approximately 730 cast members and included technology and projection that aimed to create an African feel.
The event began with a countdown as the South African Air Force Gripen Fighter Jets from 2 Squadron flew over the stadium. The ceremony followed central themes that included: a return to the calabash, a tribute to the fans, honouring the rival teams, and a celebration of the South African spirit.

Highlights of the show

Highlights of the show included a herd of life-size elephant puppets, a projected newspaper page peeling back to reveal match footage, and a rendition of a Sophiatown gumboot dancing sequence. The spectacle included high-flying pyrotechnic 'comets', and a thunder storm with projected rain that abated to reveal a water-hole set in the African bush.

Abey Mokgwatsane, CEO of VWV Group said, "The plan for the closing ceremony was an infusion of lights, a colourful cast and a musical extravaganza. We are very pleased with the end results of both this and the opening ceremony, and are convinced that our two years of planning and diligent work paid off. Feedback is that the world enjoyed our productions, and our hard working team took honour in producing the events."

Musical talent

Musical performances included African talent such as Stoan, Jozi, Zulu Boy, Silkour, Kwesta, 2 Face, Chameleone, Awadi, Rola Saad, Krotai, Samini, Ladysmith Black Mambazo, Ishashemhlope, Malaika, Nianell and the Africa United Performers. Shakira and Freshlyground performed the 'Waka Waka' song that became synonymous with the 2010 world cup.

"With a litany of extremely talented artists out there it was a difficult task to decide between performers; we do however believe that our selection offered depth and variety, and successfully showcased the finest talent on offer," said Mark Steinhobel, co-executive producer for the ceremonies and chairman of VWV.
 
More options
< Back
Wilma Robins
World Class...-
Well done all involved, was at the stadium with a group of Malaysian guests who said that it was the best show they had ever seen... u made us proud Posted on 14 Jul 2010 13:41
PS
Paul-
Quit while you're ahead, on eight legs Posted on 14 Jul 2010 13:42
Jonathan
VWV is awesome-
This company sounds like the coolest marketing agency on the planet! Will keep a sharp eye out on your future work. Will you have a video published on your YouTube site of the closing ceremony soon? Posted on 20 Jul 2010 04:56
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. libel, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.
Follow us:

Related tweets



Subscribe

Receive free email newsletter

Make us your homepageAdd us to your favoritesRSS feedGet biz on your phone

Invite

Tell a friend about us