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    Amazon offers Washington Post app on Kindle

    WASHINGTON DC, US: Amazon is to offer a free Washington Post app to Kindle users for six months, a move highlighting the digital strategy for the newspaper owned by Jeff Bezos...
    Amazon offers Washington Post app on Kindle

    Bezos, the Amazon founder who purchased the daily last year, could expand the audience of the Post with the app "built specifically for a national and international readership," according to an Amazon statement.

    "This unique app reflects the culture of innovation and experimentation at today's Washington Post," said Fred Ryan, publisher at chief executive at the newspaper.

    "Our digital journalists and engineers are focusing on the multitude of ways to optimise the reader experience. With 42 million monthly readers and growing, this is another step forward in our effort to serve an even larger national and global audience. We are thrilled to be working with Amazon to offer this first to (Kindle) Fire tablet customers."

    The app will be made available as part of a free over-the-air software update for Kindle Fire tablets.

    The Kindle app highlights the push by Bezos to bring together two apparently unrelated investments.

    Bezos earlier this year named Ryan as publisher and chief executive, replacing Katharine Weymouth, the scion of the family that has run the paper for decades.

    Bezos unveiled plans to buy the newspaper with his personal assets in August 2013 for $250m. Since then he has said little about his vision, but the Post has been adding to its staff in recent months.

    The Post, like other large dailies, has been struggling with declining print circulation and advertising as readers turn to news on digital platforms.

    According to the newspaper, the cost for access to the news app will be $1 per month for six months after the free period.

    The monthly rate after that period is still under discussion, with a likely price of between $3 and $5 a month.

    Source: AFP, via I-Net Bridge

    Source: I-Net Bridge

    For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.

    We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.

    Go to: http://www.inet.co.za
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