The partnership will also add a new level of precision targeting and reporting capabilities to maximise the reach and consumption of CMO Council content. Using NetLine's audience analytics engine and targeting technology, the CMO Council will be able to promote its reports, studies and white papers more precisely through BtoB websites, blogs, email, and social and mobile channels.
NetLine's content distribution network spans multiple industries and reaches many functional areas - such as IT, finance, back-office operations, sales and service/support - that are critical to marketing operational effectiveness, digital marketing innovation, data integration and insight gathering, as well as customer experience/relationship management.
Together with NetLine, the CMO Council will now offer advertisers and program sponsors a turnkey, fully integrated content origination, publishing and distribution service to maximise content consumption and response. This includes content delivery through targeted email, multiple websites, webinars, events/conferences, dinner dialogues, online professional networks, social media, mobile devices, e-newsletters, display advertising and organisational affiliates.
More information on the CMO Council's extended content syndication service and pipeline performance partnership with NetLine can be obtained from Bryan DeRose, Vice President of Business Development for the CMO Council (gro.licnuocomc@esoredb, 650.433.4144).
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 5500 members control more than $200 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 12 000 global executives across 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, LoyaltyLeaders.org, Online Marketing Performance Institute, and the Forum to Advance the Mobile Experience (FAME). www.cmocouncil.org.
Go to: http://www.cmocouncil.org
