The most recent week (week ending Dec. 18), led by four individual days surpassing US$1bn in sales, reached an all-time record of US$6.3bn in online retail spending, up 14% from the corresponding week last year. The final shopping weekend before Christmas reached US$1.04bn to rank as the second heaviest weekend of online spending on record.
| 2011 Holiday Season To Date vs. Corresponding Days* in 2010 Non Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total US - Home & Work Locations (Source: comScore, Inc) | |||
|---|---|---|---|
| Millions (US$) | |||
| 2010 | 2011 | Percent Change | |
| November 1 - December 18 | US$27,814 | US$31,973 | 15% |
| Thanksgiving Day (Nov. 24) | US$407 | US$479 | 18% |
| Black Friday (Nov. 25) | US$648 | US$816 | 26% |
| Thanksgiving Weekend (Nov. 26-27) | US$886 | US$1,031 | 16% |
| Cyber Monday (Nov. 28) | US$1,028 | US$1,251 | 22% |
| Green Monday (Dec. 12) | US$954 | US$1,133 | 19% |
| Free Shipping Day (Dec. 16) | US$942 | US$1,072 | 14% |
| Week Ending Dec. 18 | US$5,499 | US$6,286 | 14% |
*Corresponding days based on corresponding shopping days (2 November through 19 December 2010)
"The final big week of online holiday shopping remained strong throughout, with four days surpassing US$1bn in sales and the second heaviest online shopping weekend on record," said comScore chairman Gian Fulgoni. "With only a few more days until Christmas, the preponderance of Americans' late season holiday shopping will shift to brick-and-mortar retail, although the procrastinators among us will still be able to take advantage of expedited shipping and buy online up to and including the day before Christmas Eve with the guarantee of having their gifts delivered in time for the holiday. In total, we will see another US$5 or US$6bn in e-commerce spending over the remainder of December to finish off what has clearly been an outstanding season for online retailers."
For the 2011 holiday season-to-date, ten individual days have surpassed US$1bn in online retail sales. Cyber Monday (Nov. 28) currently ranks as the heaviest online spending day of the season - and in history - at US$1.251bn. Monday, December 5 ranks second at US$1.178bn, followed by Green Monday (Dec. 12) in third with US$1.133bn. Free Shipping Day (Friday, Dec. 16) ranks sixth at US$1.072bn.
| Billion Dollar Spending Days for 2011 Holiday Season Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total US - Home & Work Locations (Source: comScore, Inc) | ||
|---|---|---|
| Rank | Date | Spending in Millions (US$) |
| 1 | Monday, Nov. 28 (Cyber Monday) | US$1,251 |
| 2 | Monday, Dec. 5 | US$1,178 |
| 3 | Monday, Dec. 12 (Green Monday) | US$1,133 |
| 4 | Tuesday, Nov. 29 | US$1,116 |
| 5 | Tuesday, Dec. 6 | US$1,107 |
| 6 | Friday, Dec. 16 (Free Shipping Day) | US$1,072 |
| 7 | Tuesday, Dec. 13 | US$1,064 |
| 8 | Wednesday, Nov. 30 | US$1,025 |
| 9 | Thursday, Dec. 8 | US$1,024 |
| 10 | Thursday, Dec. 15 | US$1,018 |
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