Q1 2013 sales grew 13% year-over-year to US$50.2bn, marking the fourteenth consecutive quarter of positive year-over-year growth and tenth consecutive quarter of double-digit growth. It was also just the second quarter on record to surpass US$50bn in spending.
| Retail E-Commerce (Non-Travel) Growth Rates Excludes Auctions, Autos and Large Corporate Purchases Total US - Home & Work Locations (excl. Mobile) (Source: comScore, Inc) | ||
|---|---|---|
| Quarter | E-Commerce Spending (US$ Millions) | Y/Y Percent Change |
| Q1 2007 | US$27,970 | 17% |
| Q2 2007 | US$27,176 | 23% |
| Q3 2007 | US$28,441 | 23% |
| Q4 2007 | US$39,132 | 19% |
| Q1 2008 | US$31,178 | 11% |
| Q2 2008 | US$30,581 | 13% |
| Q3 2008 | US$30,274 | 6% |
| Q4 2008 | US$38,071 | -3% |
| Q1 2009 | US$31,031 | 0% |
| Q2 2009 | US$30,169 | -1% |
| Q3 2009 | US$29,552 | -2% |
| Q4 2009 | US$39,045 | 3% |
| Q1 2010 | US$33,984 | 10% |
| Q2 2010 | US$32,942 | 9% |
| Q3 2010 | US$32,133 | 9% |
| Q4 2010 | US$43,432 | 11% |
| Q1 2011 | US$38,002 | 12% |
| Q2 2011 | US$37,501 | 14% |
| Q3 2011 | US$36,308 | 13% |
| Q4 2011 | US$49,698 | 14% |
| Q1 2012 | US$44,282 | 17% |
| Q2 2012 | US$43,153 | 15% |
| Q3 2012 | US$41,936 | 15% |
| Q4 2012 | US$56,781 | 14% |
| Q1 2013 | US$50,180 | 13% |
"The first quarter of 2013 was fairly strong for online retailers, with total e-commerce sales surpassing US$50bn for only the second time on record," said comScore chairman Gian Fulgoni. "While the year-over-year growth rate of 13% remained healthy, it was a point or two below that of the preceding quarters. One potential explanation for this mild deceleration is the payroll tax increase, which went into effect in 2013 and which removed some disposal income from Americans' wallets. That said, as long as job growth continues and consumer sentiment remains positive, the outlook for e-commerce in 2013 remains bright. However, one wild card is the possible enactment of legislation requiring state sales taxes to be collected on every e-commerce transaction - which would reduce the Internet's traditional price advantage and possibly dilute the channel's growth rate."
Other highlights from Q1 2013 include:
• The top-performing online product categories were: Digital Content & Subscriptions, Apparel & Accessories, Sport & Fitness, Consumer Electronics, and Consumer Packaged Goods. Each category grew at least 20% vs. year ago.
• E-commerce accounted for 10.6% of discretionary dollars spent, the highest share on record.
• comScore's new m-commerce spending estimates revealed that Apparel & Accessories was the highest grossing mobile (i.e. smartphone & tablet) product category with nearly US$1bn in Q1 sales.
• Nearly half (48%) of time spent in the Retail category occurred on mobile devices, with smartphones (34%) outpacing tablets (14%).
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