RESTON, United States: comScore, a leader in measuring the digital world, today released May 2010 data from the comScore Video Metrix service showing that 183 million US Internet users watched online video during the month. YouTube.com achieved record levels of viewing activity in May with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.
Top 10 video content properties by videos viewed
US Internet users watched nearly 34 billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1% of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second with 1.2 billion videos, or 3.5% of all online videos viewed. Microsoft sites ranked third with 642 million (1.9%), followed by Vevo with 430 million (1.3%) and Viacom Digital with 347 million (1.0%).
Top US Online Video Content Properties* by Videos Viewed May 2010 Total US - Home/Work/University Locations Source: comScore Video Metrix
Property
Videos (000)
Share of
Videos (%)
Total Internet : Total Audience
33,950,891
100.0
Google Sites
14,628,095
43.1
Hulu
1,174,844
3.5
Microsoft Sites
642,027
1.9
Vevo
430,257
1.3
Viacom Digital
346,755
1.0
Yahoo! Sites
336,314
1.0
CBS Interactive
333,189
1.0
Turner Network
331,897
1.0
Fox Interactive Media
328,492
1.0
Facebook.com
245,120
0.7
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 video content properties by viewers
Nearly 183 million viewers watched an average of 186 videos per viewer during the month of May. Google Sites attracted 144.6 million unique viewers during the month (101.2 videos per viewer), followed by Yahoo! Sites with 46.0 million viewers (7.3 videos per viewer), and Vevo with 45.6 million viewers (9.4 videos per viewer). Vevo jumped one position in the May ranking taking the #3 spot with 45.6 million viewers and an average of 9.4 videos per viewer.
Top US Online Video Content Properties* by Unique Viewers May 2010 Total US - Home/Work/University Locations Source: comScore Video Metrix
Property
Unique Viewers (000)
Average Videos per Viewer
Total Internet : Total Audience
182,918
185.6
Google Sites
144,550
101.2
Yahoo! Sites
46,031
7.3
Vevo
45,579
9.4
Facebook.com
45,492
5.4
Fox Interactive Media
44,266
7.4
Hulu
43,541
27.0
CBS Interactive
41,028
8.1
Microsoft Sites
39,416
16.3
Turner Network
35,307
9.4
Viacom Digital
34,572
10.0
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top video ad networks by potential reach
In May, Tremor Media ranked as the top video ad network with a potential reach of 102.8 million viewers, or 56.2% of the total video viewing audience. ScanScout Network ranked second with a potential reach of 99.3 million viewers (54.3% penetration) followed by YuMe Video Network with 87.5 million viewers (47.8%).
Top US Online Video Ad Networks by Potential Reach of Unique Viewers May 2010 Total US - Home/Work/University Locations Source: comScore Video Metrix
Property
Unique Viewers (000)
Viewer Penetration
Total Internet : Total Audience
182,918
100.0
Tremor Media - Potential Reach
102,787
56.2
ScanScout Network - Potential Reach
99,290
54.3
YuMe Video Network - Potential Reach
87,508
47.8
Adconion Video Network - Potential Reach
86,641
47.4
Advertising.com Video Network - Potential Reach
83,877
45.9
BBE - Potential Reach
83,026
45.4
Break Media - Potential Reach
80,869
44.2
SpotXchange Video Ad Network - Potential Reach
76,734
41.9
TidalTV - Potential Reach
69,640
38.1
BrightRoll Video Network - Potential Reach
67,521
36.9
Other notable findings from May 2010 include:
The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 35.2% penetration of online video viewers, BrightRoll Video Network with 24.4%, and Tremor Media Video Network with 21.2%;
84.8% of the total US Internet audience viewed online video;
144.1 million viewers watched 14.6 billion videos on YouTube.com (101.2 videos per viewer);
The average Hulu viewer watched 27.0 videos, totalling 2.7 hours of video per viewer;
The duration of the average online video was 4.3 minutes.
SOURCE
comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Go to: http://www.comscore.com
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Top 10 video content properties by videos viewed
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