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    Five reasons why explainer videos are the business

    1. Videos make your crazy complicated product or service explainable

    Ok this is an obvious one, but being able to describe and explain your complex product or service, with the additional support of sound and video, gives your consumers a better understanding of what you do.

    2. Google will love you

    The longer your site's visitors stick around, the higher your SEO rankings. A one to two minute video will insure that visitors to your site stay on just that extra little bit longer.

    Five reasons why explainer videos are the business

    3. Videos are fun

    Lets face it, we'd all prefer to just look at the pictures if we had the choice. Videos entertain at the same time as informing your viewer. Win win!

    4. Videos are easier to share

    Videos save reporters the hassle of having to decipher what you do and explain it to others. An added bonus here is that you get to make sure that things are explained the way you like every time.

    5. People will feel all warm and fuzzy

    Consumers are more deeply engaged when watching video than they are when just reading or looking at pictures. This allows for a more human, meaningful and emotional connection with your audience.

    Nuff said, explainer videos are the business.

    Manenberg House Crowdfunder from Studio Bolland on Vimeo.

    About Jessica Hopley

    Producer at Studio Bolland. Jess is the self appointed mother hen, with 8+ years of industry experience creating, managing and producing. When she's not producing for Studio Bolland, she loves to share her experience teaching classes to advertising students.
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