"The digital world is flooded with tools that marketers can use to measure their performance. However, while landing page hits and CTA clicks are useful for tracking performance and growth, senior management teams are generally more interested in the bottom line," said Gimhani Gunasinghe, Head of Marketing for London School of Marketing. "This is why financial return on investment (ROI) statistics are so valuable."
Complementing a comprehensive range of blogs, whitepapers and case studies designed to support students pursuing sought-after marketing, business and academic designations, this template helps marketers to formulate their ROI, calculate their return, calculate their investment and measure their ROI.
"This template is ideal for simulating campaigns before you actually run them. It will show the potential scope for the ROI, and help to optimise it by highlighting costs that could be adjusted," said Gunasinghe. "Simulating campaigns can also help you show your employers what your campaign could expect to achieve and thus help secure the budget for it."
Click here to read the full article and to download the template.
