Import/Export News United Kingdom

Subscribe

Advertise your job ad
    Search jobs

    Xi's tipple sends UK ale exports soaring

    LONDON - British brewer Greene King on Wednesday said exports of its India pale ale (IPA) to China had increased sixteen-fold after President Xi Jinping was photographed enjoying a pint during his recent state visit.

    The brewer has shipped 50,000 cases of the hoppy beer to China after Xi's visit to The Plough pub in Buckinghamshire, southern England, with Prime Minister David Cameron during October's trip.

    "If the British prime minister chooses to drink IPA that's normal, but if the president of China chooses to drink a British beer it attracts lots of interest," Greene King chief executive Rooney Anand said.

    "We've had a sixteen-fold increase in orders from China for IPA in the last few weeks and 50,000 cases are on a boat now to arrive in time for Chinese New Year."

    Pictures of Xi sipping the pint and eating fish and chips soon appeared on social media, helping promote the image of him as a down-to-earth leader. India pale ales were developed in the 19 century to survive the long sea journey from Britain to colonists in India.

    The export boost helped the pub group, based in Suffolk, eastern England, boost profits in the first six months of its year by almost half to £121.3 million (172 million euros, $182 million).

    The group bought rival Spirit over the summer in a £774 million deal, bringing it around 1,200 pubs across Britain as well as brands such as Flaming Grill and Taylor Walker.

    Source: AFP

    Source: I-Net Bridge

    For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.

    We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.

    Go to: http://www.inet.co.za
    Let's do Biz