The Integration Jury will consist of a host of the industry's global leaders, including:
• Prateek Bhardwaj (National Creative Director, McCann Erickson, New Delhi)
• Francisco Cassis (Executive Creative Director, LOLA, Madrid)
• Adam Kerj (Chief Creative Officer, J. Walter Thompson, New York)
• Diego Medvedocky (VP/Executive Creative Director, Grey Argentina, Buenos Aires)
• Marcus Rebeschini (Chief Creative Officer - Asia, Y&R, Singapore)
• Tiffany Rolfe (Chief Content Officer, co:collective, New York)
• Alexander Schill (Worldwide Chief Creative Officer/Partner, Serviceplan Group, Munich)
The criteria set out by LIA for entries into the Integration categories states "An idea is only integrated if it impacts society and integrates itself into culture. It evolves based on the interaction of the people and the different touch points. Integration is Innovation, Influence and Impact."
Kassaei comments, "Integration means that you have to come up with an innovative solution for a marketing problem in a way that this solution, this idea, has the momentum and the potential to integrate itself in to society, culture and communities. As the Jury President, I get to see amazing ideas which are about integration in the sense of influencing society, being part of the life of the people and less about ideas which are using all channels to prove consistency."
Of our business, he says, "It has never been just about advertising. Our business is marketing products, companies and relevant services - and one of our vehicles is advertising."
The LIA 2015 Entry System is now accepting entries through August. Judging will take place from 1-10 October. The shortlists will be announced as each judging session concludes, with winners being announced 10 November. For more information on submissions and eligibility, go to www.liaawards.com/enter/eligibility.
