The top country participating is the UAE with 1048 entries, followed by Lebanon with 258 and then The Kingdom of Saudi Arabia with 187.
All entries will be judged by 28 top industry experts from around the world who will convene in Dubai at the weekend. They will be led by Prasoon Joshi, executive chairman and regional executive creative director APAC of McCann Erickson (Film, Print, Outdoor, Radio, Craft and Integrated juries); Armin Jochum, chief creative officer of Jung von Matt (Direct, Sales Promotion & Activation and Interactive jury); Mike Cooper, worldwide CEO of PHD (Media jury) and Rodney Fitch, founder of Fitch (Design jury).
The winners will be announced during the Dubai Lynx awards ceremony and dinner held on Wednesday evening, 30 March, at Madinat Jumeirah Arena in Dubai, which will be attended by over 1400 industry peers.
Other awards to be revealed during the Awards Ceremony are Agency of the Year, Media Agency of the Year and Network of the Year. Coca-Cola Egypt will be honoured with the 2011 Advertiser of the Year and HH Sheikh Ahmed Bin Saeed Al Maktoum, chairman and CEO of Emirates Airline & Group, will be presented with the 2011 Dubai Lynx Advertising Person of the Year Award.
To attend the Dubai International Advertising Festival or the Dubai Lynx awards ceremony and dinner, register online at www.dubailynx.com.
Delegates: registration now open
Festival dates: 27-29 March 2011, Madinat Jumeirah, Dubai, UAE
Dubai Lynx Awards: 30 March 2011, Madinat Jumeirah Arena, Dubai, UAE
| Category | 2010 | 2011 | Variation % |
|---|---|---|---|
| Film | 159 | 221 | +39% |
| Film Craft | 35 | 92 | +163% |
| 300 | 338 | +13% | |
| Outdoor | 233 | 324 | +39% |
| Print & Outdoor Craft | 141 | 182 | +29% |
| Radio | 50 | 100 | +100% |
| Direct | 67 | 134 | +100% |
| Design (New) | n/a | 149 | n/a |
| Promo & Activation | 27 | 110 | +307% |
| Media | 230 | 248 | +8% |
| Interactive | 83 | 122 | +47% |
| Integrated | 39 | 48 | +23% |
| Total | 1,364 | 2068 | +52% |
