In a rather terse statement Karin Fourie, senior manager: public and media relations at Cell C, stated that "the new CEO is currently reviewing the appointment of an agency or agencies" and refused to comment further or to respond to a request from Marklives.com to clarify the one-liner.
Alan Knott-Craig Snr was recently announced as the new CEO of Cell C and joined the company on 1 April 2012. Knott-Craig helped found rival Vodacom and lead the company for 15 years.
Cell C also confirmed the resignation of Mandy Waddington, the Cell C brand and marketing communications executive who presided over the agency appointment process, while stating that it had a policy in place to not comment on the reasons for executives leaving the business
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