TBCSA CEO Mmatšatši Ramawela explained that the aim of the conference is to provide a national platform for top-level dialogue, decision making and action planning across the entire travel and tourism value chain.
Based on the theme "The Value of the Traveller", the summit is expected to provide delegates with valuable insights on developments in the local and international tourism landscape and provide a platform for them to influence the outcomes and action plans for the sector.
Headlining the conference will be the former CEO of Destination Australia, Chris Buckingham, as well as the chief marketing officer of Destination Melbourne, Kelly Monger, who will give a global perspective on industry developments and engage delegates on the Melbourne model as a potential blueprint for the marketing and management of "City Regions" as tourism economies and destinations.
The Deputy Minister of Tourism in South Africa, Tokozile Xasa, will give the keynote address based on the conference theme.
Other notable speakers include:
"Looking at the conference programme and calibre of speakers we have lined up, there is no doubt in my mind that this is a summit not to be missed, said Gauteng's Tourism CEO, Dawn Robertson. "We want to encourage all our industry stakeholders, professionals, commentators and officials from all spheres of government to make sure that they register and confirm their attendance."
The conference registration fee is R1500 per delegate.
For more, go to www.sasummit.net
