MultiChoice Tanzania Public Relations Manager Barbara Kambogi said at a press conference that the launch is part of M-Net's 'hyper-local' African content strategy, and its latest channel has been created to meet the needs of growing Tanzanian television audiences and aims to serve as a platform to celebrate dynamic Tanzanian screen talent.
Comprising six hour programming block that will be re-screened daily, MAISHA MAGIC BONGO will be available to DStv audiences across East Africa on channel 160. In addition to screening the popular Bongo movies and Swahili dramas that viewers across the country love, the channel will also include lifestyle shows, music programs, Reality TV series and talkshows ensuring a wide portfolio of programming is on offer.
"The channel schedule will also include Swahili dubbed Indian movies to cater to the Bollywood loving fans as well," Kambogi said.
M-Net Director for East Africa Theo Erasmus says, "We are delighted to unveil this new channel and look forward to growing it into a strong Tanzanian brand, with the support of Tanzanian audiences who have always been loyal to M-Net and for whom we have specifically developed this new offering.
"We are especially pleased that we have been able to acquire some great programming from a range of top local producers who have engaged with us and we are looking to broaden our already long-standing partnership with the local film and TV community to ensure that their achievements are showcased more widely."
Now, just a month after it was announced during the DStv Content Showcase in Mauritius, MAISHA MAGIC BONGO is ready to launch and there are a number of highlights to look out for. Bongo movies will be screened every Monday to Friday at 17:00 EAT plus on Saturdays and Sundays at 19.30 EAT.
Meanwhile Swahili dubbed Indian films will be on air every Friday at 19:30 EAT. Titles scheduled for October includes: Hard Price, Jimmy, Nampenda Motika and Nusra among popular Bongo films.
Ahista Ahista, I am 24, Jimmy, Anwar and the action packed Amar Akbar Anthony features among the Indian titles. On the drama series side, tune in for soulful Talaka (Tuesdays at 19:00 EAT), the must-watch Mtaro (Mondays at 19:00 EAT), the timeless Siri ya Mtungi (Saturdays and Sundays at 18:00 EAT) and the youthful Dunia Tambara Mbovu (Fridays at 19:00 EAT).
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