Teams of learners from just over forty schools across the country will descend on Vega School of Brand Leadership campuses in Johannesburg, Pretoria, Durban and Cape Town on Saturday the 19th of May to take part in VIBE (Vega Interschool Brand Experience). This is a new initiative by Vega to expose young people to the world of branding and what it would be like to build brands in an innovative way.
Schools will compete as 'mini brand consultancies' to South African companies looking for fresh ideas. The challenge isn't about who is the greatest artist, designer, marketer or accountant - it is about thinking differently - being innovative and doing things the client would not necessarily think of.
Prizes for the regional winners include a notice board for the school, Apple i-Pods for each team member and a voucher for a Vega Photography Short Learning Programme. The top five schools in each region will be guaranteed a place in next year's challenge and the National winner will be announced on Friday, June the 1st. This school will receive a R30 000-00 voucher from Vega which may be redeemed against any full qualification or short learning programme, as well as an Apple i-Pad.
The brands involved in this programme include i-Store, Blackberry, Nando's, DealClick and the Independent Institute of Education.
Schools participating in each region are as follows:
Johannesburg: Randburg Hoërskool, Trinity House, Abbotts College Northcliff, Parktown Girls High School, Crawford College Lonehill, Redhill School, Hoërskool Linden, Greenside High School, Bishops Bavin School, St Francis College.
Durban: Durban High School, Waterfall College, Northwood Boys High School, Durban Girls High, Crawford North Coast, Kuswag Hoërskool, Durban North College, Northlands Girls High School, Eden College, Orient Islamic School, Maris Stella School, Kingsway High School, New Forest High School.
Cape Town: Cannon's Creek High School, Sans Souci Girls High, Wynberg Girls High School, Reddam House, Wynberg Boys High School, Abbotts College Century Gate, Abbotts College Claremont, Camps Bay High School
Pretoria: Abbotts College Pretoria East, Crawford College, Deutsche Schule, Doxa Deo, Pro Arte, Pretoria Girls High School, St Albans College, Tygervalley College, Wilgers Hoërskool, Woodhill College, Pretoria Boys High School, Hoërskool Waterkloof.
For more information on VIBE or to participate in future events please contact Irene Gregory 0832822333 or .
To find out the latest news on VIBE, follow #VegaVibe or @VegaSchool on twitter.
Vega School Vega, as a private education institution specializing in brand communication and innovation, aims to graduate a new breed of brand thinker; one with the expertise to generate innovative and sustainable brand ideas that solve 21st century problems. As such all courses at Vega, both full time and part time are taught within the context of creating, building and managing healthy sustainable brands.
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