Coaching: a powerful business tool for success

Life coaching as an industry earns over $100 billion a year worldwide. In America, it's the second fastest growth industry, after IT. Membership of the Australian branch of the International Coach Federation, the world's largest professional coach association, has grown from 300 to 750 over the past five years. In the last decade the field of personal and professional coaching has grown substantially as it has proven to be a powerful performance tool.

South African businesses are fast embracing the concept, says master coach Marc Steinberg. "Local corporates are realising the worth and impact that this highly effective business tool can have on individuals within the organisation as well as businesses as a whole. Masterfoods and Lilly Eli for example are companies that have embraced CCI's unique methodology which translates into sustainable improvements in communication, productivity, realistic goal setting, increased motivation, and stronger leadership skills.”

If implemented effectively, coaching can assist companies and employees to achieve sustainable levels of power and competence within themselves and their organisations while at the same time substantially improving overall company effectiveness.

Executive Coaches work closely with senior level executives who have fiduciary responsibility to multiple stakeholders and who are responsible for economic, social and environmental well-being of entire communities. These coaches serve as strategic partners to the executive leader and their team who are further also responsible for the stewardship of human, financial and intellectual capital and social resources.

"The Executive Coach's skills include business acumen and financial management, leadership and organisational skills, analytic and innovative thinking as well as an ability to inspire trust and commitment to action. These skills are vital for the executive coach to become an integral part of the senior decision making team," comments Steinberg.

CCI now offers a new empowerment technique for companies called Consciousness Coaching® Creation in Action™. This revolutionary two-day transformational process will significantly cause new levels of awareness, responsibility, social competence and commitment amongst staff members.

To learn more about integrity, passion, presence, emotional intelligence and so much more, book your CIA employee training or executive coach.

Contact CCI on 0861 COACHU or visit www.cci-portal.com

Creative Consciousness International is an accredited Coaching Academy and is a registered member of the International Coach Federation (ICF) and the WABC (Worldwide association of business coaches).

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