Conversion optimisation is the methodology used to increase the percentage of visitors that convert into customers from your website or those who receive your newsletters.
Companies are spending thousands if not millions of Rands driving traffic to their websites and sending out thousands of emails in the form of newsletters to their customer base yet they spend hardly any budget on optimising their emails and websites, in fact in most cases they spend nothing on optimisation.
The workshops are presented by Leon Lategan, voted as the top speaker in South Africa by the delegates at 11 out of 12 online marketing conferences over the past two years. Come and see how they increased one client's conversions from 3% to 32% and how they grew another clients email database from 10,000 to 238,000.
What delegates have to say about Leon:Excellent speaker; informative, descriptive, visual, enticing and engaging! A wake-up call!!! ...Tell me more... Thank you - this was my WOW moment I have been waiting for from all the workshops so far! - Chantal Brown, Business Development Manager at TCB Group
What an interesting talk! At last some direct and useful information that targets website. Would love to get him to share this info with my team to show that digital is as particular as print. - Lou-Anne Stone, Web Editor at SARIE (Media 24)
Speaker is passionate about his subject. I found this interesting and inspiring. His message was very clear! Looking forward to (hopefully) doing a full day workshop. I am converted!! - Jennifer Davies, Brand Manager at Vital Health Foods
Thought it was a great presentation - loads of info - best presentation of the day - entertaining, informative and relevant. Should be longer, more time needed. - Van-lee Johnson, Brand Manager at Markham
So don't miss out, register now and IMLearning is offering "Two tickets for the price of one", so bring a colleague/business partner for FREE when you register at www.imlearning.co.za