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BizTrends 2018

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Innovative sales managers in high demand

The digital era has brought about significant changes in the sales funnel. Modern consumers demand information online, and often 60% of the buying decision is made even before the prospect engages with a salesperson.
It is therefore not surprising that good interpersonal skills and a large network of contacts are no longer sufficient qualities for being a successful sales manager. The modern sales manager is a tech-savvy business strategist, who can balance effective people management with quick decision-making, innovative thinking and constant change management.

Currently, sales managers have the highest demand of vacancies in South Africa in the managerial occupation group, making sales management an attractive career option.

Click here to view an infographic on the changing role of the modern sales manager.

Interested in a career in sales?

Learn the practical direct selling skills required for prospecting and closing a sale, as well as how to manage and motivate a sales team in today's dynamic business environment during the University of Cape Town Sales Management short course. This part-time course is presented entirely online throughout South Africa by leading online education company, GetSmarter.

About the course:

  • Understand the fundamentals of personal selling and gain practical direct selling skills
  • Learn how to manage, motivate and measure a sales team in today's dynamic business environment
  • Course starts: 10 February 2014

  • Course duration: 9 weeks online
  • Download course information

Who should attend this course?

The course is suitable for anyone who wants to acquire or sharpen their personal selling or sales management skills across all industries. It is beneficial for business owners, general managers, entrepreneurs, direct sales professionals (including sales representatives, sales executives, account executives, sales consultants and strategists, marketing managers and executives), as well as anyone wanting to enter the sales arena.

Visit to view the full portfolio of over 45 online short courses.

GetSmarter's press office

GetSmarter is a premier online education company that partners with prestigious universities and leading organisations to offer continuing education short courses to working professionals throughout South Africa.