Volkswagen South Africa's corporate ads tell stories that tend to tug at the heartstrings. Remember the Volkswagen corporate ‘Decades' ad which traced the lifespan of a Volkswagen Beetle from a first family car in the 1950s to a student car at the beginning of the new South Africa in the 1990s to a trendy convertible today?
Or the ‘Memories' ad that traces a family's journey with Volkswagen cars and ends with the son being presented with his dad's old Volkswagen Beetle? Or the ‘Thanks Dad' ad that portrays a father raising his daughter alone and ends with her presenting him with a new Volkswagen car?
Well, the latest Volkswagen Corporate ad is no exception. The ad, in which we see an old blind man being helped by a young Volkswagen driver through a long and eventful journey to find his son, reaffirms all the brand values of honesty, charm, integrity and most of all, people-centric compassion.
These stories have such cinematic appeal that they translate exceptionally well to the big screen, which is why Volkswagen has chosen to run the ad on the big screen with CineMARK, the cinema advertising sales company responsible for the advertising sales of 64.6% of South African cinema complexes and 66.6% of South African cinema audiences.
Johan Haupt, Media Strategist at MediaCompete, says, “Boasting the most emotive ads in the South African motoring category, there is no better medium available to showcase the theatrical nature of Volkswagen South Africa's high production value commercials.”
The 70-second commercial will run until December 2008 in cinemas around South Africa. With over 32 000 screenings of the ad set to take place before the end of the campaign, VW and CineMARK are sure to reach millions of South Africans.
For more information about advertising with CineMARK visit www.cinemark.co.za or call 011 545 1800.
Visit our PRESS OFFICE: CineMARK is an advertising sales company representing cinemas throughout South Africa and boasts screens in all Ster-Kinekor and Independent cinemas.
Through these cinemas, CineMARK delivers to an attentive and captive audience in a relaxed mood, receptive to the advertiser's message. - more....
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