Furniture is always a drawcard at the Rand Show, with visitors keen to find that special item for their homes... hopefully with a show-only price-tag attached to it.
For the 2013 show, the exhibition's management is working hard to ensure that visitors to Hall 9 will not leave disappointed. And with the support and endorsement of organisations such as the Furniture, Bedding and Upholstery Manufacturers Association (FBUMA), the Rand Show is a step closer to achieving this objective.
FBUMA was one of the organisations which first stood behind the new Rand Show in 2010, when the exhibition was relaunched. Now in 2013, a year which the Rand Show has dubbed "the year of the exhibitor" thanks to an intensified focus on the showfloor, FBUMA has once again given its endorsement.
FBUMA's members will be showcased in Hall 6. This hall is dedicated to all things home: from furniture and decor, bathrooms and kitchens, and DIY and home improvement, to home appliances and entertainment, and outdoor lifestyle and outdoor furniture.
The show's management has conceptualised a hall divided into pre-designed pavilions, to create themed zones. For example, the Rand Show 2013 is working on bringing DIY and home improvement brands on board to create a DIY space where visitors can watch demonstrations and learn how to take their homes up a notch or two. These zones will bring energy into the halls, and create a destination-shopping experience for visitors.
FBUMA ON SHOW
The Rand Show is a not-to-be-missed marketing opportunity, providing FBUMA's members with a high-profile, cost-effective means of building their brands, cementing relationships with consumers, and driving sales across a broad spectrum of South African families.
FBUMA members who want to tap into the excitement of Hall 6 will find that being on the Rand Show 2013 is more cost-effective than ever before. Once again, the Rand Show offers all FBUMA members a 10% discount on all exhibition space.
The show has also launched its new five-day format, with the exhibition taking place only over the Easter long weekend. Exhibitors will be able to reach hundreds of thousands of visitors concentrated over five days, with no slow midweek period and less staff outlay.
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