The Wedding Expo has joined forces with PinkDrive to provide free clinical breast cancer tests at its 2013 shows, and to promote the Pink Bride competition, which helps spread breast cancer awareness and education.
"The Wedding Expo attracts around 30 000 visitors each year and because the majority of these are women, it makes perfect sense that we should support PinkDrive which is focused on the health and wellbeing of South Africa's female population," comments Amanda Cunningham, managing director of The Wedding Expo.
"This is a great opportunity for PinkDrive; we are always looking to reach more women to ensure our message of 'early detection can save lives' is spread. This kind of fundraising also helps us to give women in rural communities the same opportunities for screening," adds Sharon Smith, marketing manager for PinkDrive.
A PinkDrive mobile screening unit will be at The Wedding Expo in Johannesburg on April 6 and 7 and August 24 and 25, 2013 to conduct confidential breast cancer tests. There will also be an opportunity to buy fundraising merchandise, ranging from beaded pink ribbons to Jenna Clifford jewellery.
In addition, visitors will be able to enter the ABIA-sponsored Pink Bride bridal competition in support of the PinkDrive campaign and thus stand in line to win fabulous prizes and discounts for their big day.
Says Jeremy Kreft, managing director of ABIA: "ABIA will donate 10% of all membership fees to this cause which supports the women of South Africa, and includes brides-to-be who form the backbone of the wedding industry."
For more information on the competition, or to register your company or your bride, go to www.abiaweddings.co.za/pink-bride