Red Bull has won two consecutive best stand awards at Spar Trade Shows at Emperors Palace, Gauteng and the Durban Exhibition Centre in KZN. The Spar Group invite suppliers to expose their products to retailers and provide sales opportunities to regional stores over the two-day period. The world's most popular energy drink showcased their products available in customised store coolers as well as the Red Bull Mobile/Cell C partnership. The exciting partnership provides users with free and exclusive access via the Red Bull Mobile portal to content and apps.
True to the brand's performance enhancing attributes, we incorporated Formula 1 racing into the futuristic, environment. The brand's objectives were to build relationships while having fun. The trade environment was boldly branded with Red Bull's au fait corporate identity and we provided a lounge seating area for meetings and presentations. The activation area included the Formula 1 racing game complete with custom-made racing seat, steering wheel and a 44-inch plasma screen. Competitors could win, as they put it: "a seat-wetting spin around the Red Bull Car Park Drift" with Abdo Feghali - the Lebanese motor sport champion and Red Bull Drifting Athlete. The contestant who has the quickest lap of the show will scoop the winning title. Drifting is a well-defined, competitive motorsport that involves intentional oversteering with skilful pedalling including hair-raising Scandinavian flicks, corner approaches and doughnuts.
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XZIBIT is an exhibition agency who influence and enhance the perception of brands in a very tangible way. We are inspired and zealous about leveraging measurable return on investment for our client's vision and marketing goals.
We design, create, plan, manufacture and project manage experiential brand platforms for national and international traveling and commercial exhibitions, events and promotions. These personalised environments are essential marketing tools and integrate relationship marketing, brand awareness, image building, product/service launches and live presentations with the ultimate aim of increasing company revenue.
Our reputation as an extremely creative, progressive company with the discerning ability to communicate effectively has enabled us to deliver a focused, quality experience for over two decades. We place value on people who are at the heart of our business, because we understand that without the unique skills, talents and experience of a select few, the results will not be the same. Our commitment to strategic design as a source of value, incredible attention to detail and superb quality of eventual execution contributes towards a meaningful brand experience.- more....
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