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Baba Indaba triumphs as South Africa's most memorable baby and parenting expo

23 Nov 2009 16:11Submit a commentBizLike
Hot on the heels of winning a Top Women in Business Award, the SABC Education Baba Indaba team has scooped both Top Exhibition of the Year for the third time and the Gold award for Most Memorable Event at the Exhibition & Event Association of Southern Africa's (EXSA) Annual Awards, held at Gallagher Convention Centre, Midrand, on Thursday, 19 November 2009. The winning exhibition was the highly successful Cape Town SABC Education Baba Indaba expo while the Baba Indaba experience secured the most memorable title.

Natalie Naude & Chris Naude Baba Indaba

From L-R Hayley Ross Baba Indaba, Ceinwein Muller Baba Indaba, Natalie Naude Baba Indaba, Tamzin Martins Baba Indaba, Mark Sleep Stable Security


The annual, nationwide expo has become South Africa's most loved baby, toddler and parenting expo!

Natalie Naude, Managing Director of Three City Events and founder of the SABC Education Baba Indaba, says, “Winning these awards is a wonderful thumbs-up to our team, our excellent suppliers and our top line sponsor SABC Education. Of course we also thank our valued exhibitors. Our research shows time and time again that our exhibitors are of the highest calibre and it is this winning recipe that made these awards possible. Ensuring that SABC Education Baba Indaba is an exhibition of the highest quality is so important for us, especially when you think of who our target audience is - parents and parents-to-be, who want to be equipped with the right knowledge and choices to make informed decisions about products and toys that they buy for their babies and children. I am immensely proud to be taking home the top exhibition award and look forward to many years ahead of providing SABC Education Baba Indaba visitors and suppliers with the top exhibition.

“In addition, taking the most memorable title is a wonderful affirmation that SABC Education Baba Indaba has captured the hearts of the many visitors who attend each year, which means that we are on track with our goal of providing parents, parents-to-be and even grandparents, with a great mix of information, inspiration, products and fun.”

She continues, “I am extremely fortunate to have a talented and dedicated team who put all of their energy into each event. They also share my belief in the importance of always offering creative strategy and warm, professional client service. As a result, we are able to put together events and exhibitions that not only exceed our clients' expectations, but position them in the best possible way for their own clients and customers.”

SABC Education Baba Indaba is held annually in Durban, Cape Town, Pretoria and Johannesburg, and, from 2010, will take place in Soweto too. This first Soweto Baba Indaba will be held at the MTN Expo Centre (Nasrec) in August 2010. Considered South Africa's biggest live marketing channel to parents-to-be and new parents, SABC Education Baba Indaba inspires parents and moms-to-be to enjoy their pregnancy, baby and parenthood and brings them together with manufacturers, suppliers and retailers of baby care products, providing information, shopping, show specials and fun.

Naude concludes, “2010 promises to be a great year for Three City Events - not only will next year see our first SABC Education Baba Indaba in Soweto, we will also be launching Kids Indaba, a brand new event, aimed at families with children 6 - 12 years of age, that will run alongside SABC Education Baba Indaba. We are also very excited about our soon-to-be-launched Kids Indaba magazine, it will speak to both parents and kids, encouraging communication and uniting them through shared interests, concerns and issues.”

For more information on Baba Indaba and Kids Indaba call 021 689 3262.

 
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Winner of the EXSA exhibition of the year 2006. South Africa's independent baby and parenting expo takes place annually in Cape Town, Durban and Joburg. International trends and thinking combined with original South African content makes having kids an even more remarkable experience.- more....

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