Look & Feel Good Expo appoints Marcus Brewster Publicity

Recognising that in today's fast-paced and highly pressured society many South Africans' health and wellness has been compromised by a time-starved lifestyle, organisers Biz Events decided to create an all-encompassing event that will reflect the global move towards health, wellness, longevity, positivity, vitality, environmental awareness and sustainability. “The expo will reflect the most up-to-date information on wellness and healthy living,” says Event Director Heidi Warricker. “Consumers will be exposed to a collective, indulgent lifestyle experience as they engage actively with exhibitors in a positive and dynamic environment.”

“Look & Feel Good Expo has contracted with South Africa's most awarded PR firm Marcus Brewster Publicity to handle all external communication and media liaison for the upcoming exhibition,” confirms Warricker. “Their brief is to ensure that the expo is positioned and promoted as a high-profile event to the benefit of all stakeholders, whether they are exhibitors, media or consumers.”

“MBP will provide a broad, strategic and in-depth array of public relations, publicity and communications services for Look & Feel Good Expo,” says agency MD Hein Kaiser. “These will initially range from exhibitor recruitment initiatives and brokering media partnerships to a comprehensive publicity campaign rolled out to drive brand awareness and gate numbers at the event itself.”

MBP swept the boards at the 2008 PRISM Awards for PR Excellence winning seven top trophies including those for Best Special Event, Best Strategic and Best Creative.

Commenting on the Look & Feel Good Expo account gain, MBP Chairman Marcus Brewster said: "As a 360 degree communication service, we are excited to partner with Biz Events and deliver effective reputational and commercial outcomes that address all their business requirements. Biz Events has appointed MBP a full year in advance of the expo which unambiguously telegraphs the professionalism with which they are bringing this event to market as well as the respect they have for the power of PR in general and the results-driven business model of MBP in particular."

The expo, the first of its kind in South Africa, will run from 9-11 October at the Coca-Cola dome in Northriding, Johannesburg.

Biz Events is a proud member of the Exhibition Association of South Africa (EXSA). For more information and booking enquiries please call 0861 115 318 or email: .