The Baby Expo joins Pampers and UNICEF Initiative aimed at saving millions of babies' lives

Tetanus is rife in underdeveloped countries, with an estimated 140,000 babies dying from newborn tetanus and up to 30,000 women dying from maternal tetanus each year. A simple vaccine can help prevent these senseless deaths. The mechanism is simple, for every specially marked pack sold, Pampers will donate the cost of one tetanus vaccination to UNICEF.

In support of their campaign The Baby Expo™ has partnered with UNICEF South Africa and selected them as their beneficiary of choice for the upcoming Cape Town show to be held from the 7-9 November at the CTICC. The Baby Expo Cape Town is one of the first places parents, and parents-to-be, can buy their specially marked Pampers packs and support the Pampers UNICEF One Pack = One Vaccine campaign. Pampers has been a supporter of The Baby Expo since its inception, and views the expo as a valuable platform to interact with parents and empower them with knowledge on babies' development through a series of workshops. To make the campaign as successful as possible Pampers will be doing the following at The Baby Expo Cape Town.

Pampers Workshops: On behalf of every person seated during a PISA workshop, Pampers will donate the cost of 1 tetanus vaccine to UNICEF. The Pampers UNICEF wall: Moms who have purchased Pampers packs at Baby City can go to the Pampers stand where a picture will be taken of mother and baby. Baby's hand print will be imprinted on the giant Pampers wall. They will also receive a photo frame with the slogan: “Me and Mommy helped save a life”.

UNICEF: There will be UNICEF representatives on the Pampers stand. On Friday and Saturday, Joan Matji, Senior Nutrition Specialist will be available to explain the initiative and other UNICEF work to mothers who can make additional donations.

Corporate Social Responsibility is becoming increasingly important for both local and global companies, who are continuously contributing more time, resources and funds towards the betterment of society. Through its partnership with UNICEF, Pampers is one brand making a determined effort to help those in need.

In South Africa, the 2008/2009 One Pack=One Vaccine campaign aims to contribute the cost of more than three million tetanus vaccines to the global initiative. Together with the support of moms worldwide, Pampers have already donated the cost of 50 million vaccines and aims to raise the cost of a total of 200 million vaccines.

According to Projeni Pather, Managing Director of Exposure Marketing and Communication, a five per cent donation from all tickets sold at this year's Baby Expo in Cape Town, will be used to support UNICEF's child survival programs in South Africa, including a campaign to provide life saving vitamin A capsules to over four million children.

Elaborating on the company's reasons for choosing UNICEF as this year's beneficiary, she added, "We feel that UNICEF is an excellent match for the event, a cause which aims to protect mothers and babies speaks to every participant and visitor at the show. We are proud to be able to make a difference in this way on behalf of all moms."

Visitors to The Baby Expo Cape Town from 7 - 9 November are invited to visit the Pampers stand at the Cape Town International Convention Centre. Doors at the expo will be open from 9am - 6pm daily, and tickets are R40 per person, with kids under the age of 10 getting in for free.