Marketing never was and never will be a stagnant exercise. As consumer behaviour evolves, suppliers in the trade show and branding industries need to find ways to ensure companies deliver on their marketing goals. They usually get it right through clear brand messaging, something that is easy to do on a website or with a power point, but possibly not so easy with a stand at your next trade show.
However, a standardised approach will provide just that - a standard result, with less chance of being seen or uniquely positioned in the mind of your consumer.
We therefore believe that customisation should be a core production focus for suppliers in the trade show industry today.
A custom brief: Lightweight, portable, reusable
Often a client brings in a specific look but requires customised features to suit their individual brand needs. At FSD we focus on working with clients and/or resellers to create unique and customised design solutions in order to cater to specific industry requirements.
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Posted on 30 Jul 2014 11:19