In an article titled: "Stand Designers - Bringing Fresh Innovation to the Events Industry", recently published by The Event Magazine, fabric graphics and stretch graphics have been identified as one of the major trends in the exhibitions industry at the moment, and exhibitors are encouraged to take note, and full advantage of this reality.
Exhibition trends are currently leaning towards "clean and modern" designs, using a lot of technology, inclusive of digital fabric printing. According to Fibre2fashion.com, textile or fabric printing can be best described as the art and science of decorating a fabric with a colourful pattern or design. The majority of all textiles are printed using rotary screen print machines and this technology offers high speed and low product cost. Additional to that, digital fabric printed graphics create substantial cost savings on storage, they're less likely to be damaged, they're lightweight and easier to transport.
Digital fabric printing provides the option to print photographic images, spot colour pattern designs or a combination of both. This then expands your company exhibition stand designer's creative alternatives, making it easier to create graphics that communicate your company message in which ever form desired: text, image or both. On the green side, digital fabric printing results in significantly less ink usage and waste in comparison to screen printing, contributing to your company efforts at reducing environmental harm.
Above all, digital fabric printed graphics look great! A greater diversity of fabric designs is now available that mimics the look of leather, metal or other textures, says Geoff Kilmer, president of Photoworks Creative Group. Incorporate digital fabric printed graphics into your exhibition stand design, and let your exhibition stand communicate your brand for you.
SSQ Exhibitions specialises in exhibition stand design and project management. Click here
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Information retrieved from the following sources:
- The Event Magazine
- Digital Textile Review
- Specialty Fabrics