Subscribe to industry newsletters

Focus on Youth Marketing

Bizcommunity's YOUTH MARKETING Trend Report is now available in a downloadable PDF.

Youth Marketing PDF >>





Philips and Yuppiechef join The Wedding Expo® in search of the best wedding cake

The Wedding Expo®, South Africa's biggest bridal show, is excited to announce that Philips and Yuppiechef will be joining them in the search for the next best wedding cake in The Wedding Expo® Cake Challenge, held at the Expo on 5 and 6 April 2014.
The Wedding Expo® and its sponsors are inviting all cake makers to stand the chance of being judged "the best cake in 2014" by submitting their wedding cake to The Wedding Expo® Cake Challenge.

"This competition is now in its third year and we are thrilled to see that each year, the standard of cakes has improved!" says Amanda Cunningham, MD of The Wedding Expo®.

"An event like The Wedding Expo® Cake Challenge is the best platform for Philips to partner with to showcase the premium Philips Avance Collection which consists of the best in class kitchen appliances for achieving an outstanding quality cake," says Dimakatso Moloantoa, marketing manager kitchen appliances at Philips.

Fiona Hilton, head of registries Yuppiechef, is proud to be co-sponsoring The Wedding Expo® Cake Challenge, saying, "This partnership is a great way for us to reach, not only the baking enthusiast, but also the bride-to-be who is ready to plan her wedding and her gift registry."

After feedback from 2013 competition entrants, this year's Cake Challenge will feature themed novice and professional categories, as well as a number of enhancements.

The Cake Genie, the winner of Best Decorated Cake in 2013
click to enlarge
Cakes by Pat, the winner of Best Overall Cake and Best Tasting Cake in 2013
click to enlarge
The competition, which is open to all cake makers, will require that entrants submit a dummy wedding cake and a piece of real cake for tasting, together with a comprehensive description of their creation and a motivation for their design. All cakes will be submitted to blind judging by a panel of judges which will include highly respected representatives from the culinary and cake decorating industries, sponsors and the media.

Entry into the challenge will cost R300 per person and all cakes will be judged on Friday 5 April prior to the Expo opening the following morning. Entry forms and terms and conditions are available on The Wedding Expo® website

The Wedding Expo®

Date : 5 and 6 April 2013
Venue : Coca-Cola dome, Northgate
Time : 9am to 5pm
Cost : R100 per person at the door or online at

The Wedding Group's press office

The Wedding Group
Incorporating The Wedding Expo® and Wedding Inspirations magazine, The Wedding Group™ has been created as an umbrella brand for all future enterprises developed by the team allowing projects and future brands to extend beyond the confines of The Wedding Expo® brand.