Feedback

Exhibitions company news

Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Exhibitions company news

Integrating the digital experience in retail and exhibition display

Nowadays, how do you really know if someone is taking notice of your brand? A few words, like "share", "retweet", "pin", etc., come to mind. It's a social media society out there and finding ways to keep engaging with your audience in an attention economy, where everyone is screaming for conversion, remains challenging.
Without sales people present on the shop floor, visiting a storefront still ends up being a one-way conversation.

The reality is that, as social media evolves, the science of person-to-person engagement also needs to adapt. Retail and exhibition design will be driven by measuring engagement and on-site experience. As we specialise in creating custom experiences for exhibition and retail environments, we have thought about:
  • How to reach, engage and teach an online generation about attending an exhibition and experiencing the value of face-to-face marketing.
  • Integrating games - will "apps" become the engagement tool that drives the on-site experience?
  • Customising the stand as to create true opportunities for feedback.
Gondola-ends go digital

A project that involved digital interaction for us, a few years ago, was the Toys "R" Us in-store gondola-ends.

Our brief was to integrate digital visual imagery in retail display to increase sales. The pilot stores where these gondola-ends were launched included Toys "R" Us in Cape Town and Johannesburg.

We developed three prototypes before the final product was launched.

Integrating the digital experience in retail and exhibition display - FSD

The products were merchandised on the gondola-end and the video explained and promoted the product's use. The print provided a true encapsulation of the digital experience. Within a year this roll-out was done to the all Toys "R" Us stores nationwide, who ended up ordering six gondola-end units per store.

Integrating the digital experience in retail and exhibition display - FSD

What the experiences are that a specific target audience will find rewarding enough, will however, require more research. Creating outstanding "experiences" will be a growing consideration as the retail and exhibition industry steps into the future.

One thing is for sure - we need new applications and creative thinking in retail display.

    
 

FSD's press office

FSD
FSD
Full Stretch Display is a South African owned company that designs, manufactures, assembles and distributes a patented tensioning display system throughout Southern Africa, exporting to Australia, UK and the USA.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News