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Volksblad goes Tabloid!Issued by: Ads24The Free State's favourite homegrown daily is constantly striving to keep its readers enthralled. Which is why, when the paper realized that its circulation had been stagnating for a while, it commissioned media research guru, Jos Kuper of Kuper Research to investigate. After doing an extensive study, Jos gave various suggestions of how to improve upon the current strategies. "Research in Action" was then appointed to determine, through focus groups, what the readers' needs and wants were. One resounding message came through it all: The Volksblad's Saturday edition was being read by a younger audience than the Monday to Friday, and they were wanting tabloid! So, as always - we have listened, heard and heeded. From 4 March 2006, Volksblad's Saturday edition will be in tabloid format! Don't miss Christo du Randt, advertising manager of Volksblad, who will be visiting ad agencies early March to show them the new format, as well as giving other interesting insights from the qualitative research. [20 Feb 2006 09:33] More Ads24 - Matching Brands to Markets articlesVisit our PRESS OFFICE:
Ads24 is the national sales and trade marketing division for Media24 Newspapers, selling and marketing Africa's biggest publisher's plethora of Sunday, daily, bi-weekly, weekly, week-end and community newspapers to national advertisers and media agencies. Our power as a media sales house is evident in the reach we can offer advertisers in almost every major market segment in the country. This includes an astonishing unduplicated 79% reach of the total newspaper readership market as measured in AMPS2008BA. The Ads24 bouquet of daily newspapers reaches 69% of the total daily newspaper readership market, with Daily Sun alone representing 29% of the segment. Our weekly newspapers represent 74% of the total weekly newspaper offering and our 5 Sunday newspapers reach 71% of the total Sunday reader market. The Ads24 product offering (excluding community newspapers) reaches 41% of the LSM 4-6 market and 47% of the LSM 8-10 market!- more.... |
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