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Thousands of KZN matriculants choose Isolezwe for results

Isolezwe sold a record 213 682 copies on January 6, the day on which the title published KwaZulu-Natal's 2010 matric results.
NonjabuloNgcongo, of eNdala High School in Richmond is one of KwaZulu-Natal’s jubilant matriculants. She received an award for her outstanding results in maths and science.
"Even though we are in the 21st century, with youngsters using their cellphones and the internet, they still want to read important milestones and news in hard copy," says Mazwi Xaba, Isolezwe's Acting Editor.

"The announcement of matric results is exciting, and matriculants want to see their name in print when they pass - a goal they have strived towards for twelve years.

"Seeing your name in print is still special and it's great that readers selected Isolezwe as their preferred medium - resulting in the record sale.

"Newspapers are special - they break news which can be shared in the camaraderie of friends where people can gather to share the excitement and celebrate."

Lorne Maclaine, Circulating and Marketing Director at Independent Newspapers KZN, says, "Readers rely on us for their news and we have a focus of getting copies of Isolezwe to the most inaccessible areas. Even this year's miserable weather didn't hamper our efforts to distribute this high volume print order to the market on time."

The commitment of our publishers who use their experience and market understanding to plan the distribution resulted in Isolezwe maximising sales.

"Over the years we have learned how many copies are needed in different areas and we carefully plan how to supply some 3000 odd outlets across KZN."

Xaba concludes: "Education is an essential tool which allows people to improve their lives. We are delighted with the success of this year's matric results sale and that we were able to bring the good news to our readers in KZN."

Published in isiZulu and selling for R2.80, Isolezwe is the country's leading Zulu language daily paper, selling around 100 000 copies a day.

Posted on 20 Jan 2011 19:51

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Independent Media is one of South Africa's leading print media production companies. Our stable of fine, quality publications include 18 of the country's most prominent newspapers.