Estée Lauder launches South African e-commerce website

click to enlarge

Estée Lauder brings a new level of service and expertise to the South African consumer's fingertips with the launch of the South African e-commerce website www.esteelauder.co.za.

With an easy to use layout and enhanced features including interactive diagnostic tools, and helpful tips from the pros, Estée Lauder South Africa is taking the guesswork out of shopping online, making it easy for customers to find and purchase the right products to suit their unique needs, look and lifestyle.

"The website brings the exceptional service experience that consumers' have come to expect at Estée Lauder's counters to the web," says Kerry Evans, Brand General Manager for Estée Lauder South Africa. "Many of our customers are always searching for product information we expect these numbers to grow now that they can also shop online. So, the Estée Lauder South African e-commerce site is a source of information in addition to being an easy and convenient way to shop."

Features available on the Estée Lauder website include:

• Intuitive Product Layout - New intuitive product groupings make it easier for consumers to find the products they are looking for, while detailed product information, enhanced product images and application/use tips help to simplify the product selection process.
  
  
• Skincare Finder - Mrs. Estée Lauder often said "it is important to take care of your skin. It is the only one you'll have." Now with just a few quick clicks of the mouse, Estée Lauder has made finding an appropriate skincare regimen easy with its new Skincare Finder interactive diagnostic tool. Using a step-by-step series of questions to analyze individual skincare concerns, the Skincare Finder recommends a tailored skincare regimen to address those concerns. Additionally, customers can find links to expert tips for creating and maintaining great skin.
  
  
• Foundation Finder - When it comes to shopping for makeup online, selecting the right foundation can sometimes be a challenge. The new, interactive iMatch Foundation Finder helps customers find their ideal match through a series of simple steps that assess their skin's intensity, undertone and type, as well as individual coverage preference. Once the right shade is identified, the site also provides application tips from the pros, making it possible to achieve a flawless face every time.

"We look forward to interacting with the South African consumer on e-commerce, we know she is looking for convenience even in shopping so we are very excited to be providing another platform for her to purchase and enjoy her luxury skin care and make products plus her favourite fragrance" concluded Kerry Evans.

In addition to these useful tools, consumers can access Estée Lauder's award-winning customer service via phone or e-mail, giving them the opportunity to communicate in real-time with an Estée Lauder for personalized service and recommendations - just as they would at any Estée Lauder Counter.


For more information please contact:

Lulu Ndevu - Communications Manager for Estee Lauder South Africa,
011 516 3000 or
Bruno Bertrand - CRM & Online Manager for Estee Lauder Companies
011 516 3055 or