Bloom Marketing scooped a Gold Foot Print Award for Shopping Centre Marketing Excellence in the Community Relations Category at the South African Council of Shopping Centers' RETAILINK function, held in the Krakatoa room at Sibaya Casino on 01 September 2011.
Bloom Marketing, a 360 degree through-the-line marketing and advertising agency, and official marketing & advertising service provider to The Pavilion Shopping Centre, received the award as recognition for its commendable conceptualisation and implementation of the "Building Blocks of Education" campaign.
The campaign, a Corporate Social Investment initiative of The Pavilion Shopping Centre, aimed to address the academic needs of the local community of Chesterville, a township situated close to the shopping centre where most of the population resides in low income homes. The beneficiary from the Building Blocks of Education project was the Christopher Nxumalo Primary School, which the centre identified as being in dire need of additional learning resources.
As part of the campaign, Bloom Marketing's role was to conceptualise innovative advertising and marketing platforms to keep the general public informed and make them aware of the Centre's initiative. Bloom Marketing did a sterling job at this, going as far as having the building and construction of the additional classrooms at the school filmed by SABC News Touching Lives, and was therefore nominated and subsequently awarded with the Gold Foot Print Award.
The agency prides itself for being a dynamic, through-the-line marketing and advertising service provider that doesn't just think outside the creative box, but TEARS IT UP!
As a result of the campaign, more than 300 additional students were able to attend school in the 2011 academic year. Pareto (LTD) will review this project on an ongoing basis to ensure they continue to meet the needs of the school and community.