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Will Coca-Cola's vitaminwater be the Consumer Protection Act's first scalp?

27 Aug 2010 13:23Submit a commentBizLike
Local consumer rights advocates say the Consumer Protection Act, due to be enforced from October 2010, could make way for a South African legal class action suit against Coca-Cola for misleading claims on its Glacéau vitaminwater.
The Coca-Cola Company is taking a beating in the US, where a federal judge gave a public interest group the green light to continue with a class action lawsuit against the beverage giant's glacéau vitamin water.

The Center for Science in the Public Interest (CSPI) brought the legal action against Coca-Cola for what it called "deceptive and unsubstantiated claims" on vitaminwater. The health and food safety advocacy group will now take Coca-Cola to court because it markets vitamin water as a healthy alternative to soda, using claims that the CSPI says are fraudulent.

Continue reading the full story on www.thedailymaverick.co.za.

SOURCE

The Daily Maverick
The Daily Maverick is a unique blend of news, information, analysis and opinion delivered from a newsroom in Johannesburg, South Africa by the old Maverick editorial team of Branko Brkic, Kevin Bloom, Phillip de Wet and Ivo Vegter, as well as Stephen Grootes, Brooks Spector, Tim Cohen, Theresa Mallinson, Sipho Hlongwane and Mandy de Waal. First Thing is its morning newsletter which tells you what happened while you were sleeping, gives you a heads-up on what will happen during the rest of the day and gives you links to selected articles on the site, just in case you missed them. Follow The Daily Maverick on Twitter at @dailymaverick.
Go to: http://www.thedailymaverick.co.za
 
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About Mandy de Waal: @mandyldewaal

Mandy de Waal is a writer, thought activist and media owner with a fondness for bitter coffee, smart atheists, intelligent writing and well-constructed arguments. She's also a publisher and her bitchin' business space about brands and culture on the interwebs is called MandyLives!com. Take a look at her portfolio or contact her if you need some thinking or writing done. Follow her on Twitter at @MandyLdeWaal.View profile and articles...
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