King Pie takes first place at FASA Awards

The FASA Awards for Excellence in Franchising, held annually, celebrate not only the top achievers in the industry, but have become the franchising industry's highest accolade and the vehicle through which the world is shown how successful franchising can be.

King Pie's brand building efforts can be noted in the manner in which the concept of the franchise has transformed from pie to fast food outlet with the introduction of combo feasts and kiddies meals. On the whole, King Pie has introduced a totally new brand image which is currently being rolled out through all their stores.

The tremendous success of these brand building efforts may in part be attributed to the mutual efforts of King Pie and advertising agency, Faction Media. Together, this Pretoria-based agency and King Pie's Marketing team have, over the past 3 years, developed various highly successful television and radio campaigns.

"It has been very rewarding for us to work on this worthwhile account and to be part of the growth and evolution of the King Pie Brand" says Faction Media Account Director Werner Scholtz.

Yet another notable award granted to this fast food franchise was that of Winning Stand at the 2006 International Franchise Exhibition.

To date King Pie has 300 outlets nationwide and has already expanded into Mozambique, Namibia and Swaziland. On the international level, this franchise giant has recently entered the Australian and Malaysian markets with plans to move in on the Canadian market this year.