The global leaders in precision-engineered music systems, Linn Products, is making its long-awaited re-entry into South Africa with the announcement that Sphere Custom Design will be its sole distributor in the country. Their product range officially launched on 22 July at a function that also celebrates Linn's association with the award-winning Higland Park whisky range.
Sphere Custom Design will grow Linn's presence in the South African market through sales, marketing, service and support.
Gilad Tiefenbrun, Linn's MD is thrilled by this new partnership, noting, "This new relationship will help us realise our ambitions for Linn in a market that is strategically vital for our vision of Linn's future. We are all excited about the great potential of this most progressive and demanding market".
The launch coincides with Linn's 40 birthday celebrations, which saw the company release 40 limited editions of its signature Sondek LP12 turntables, housed in oak plinths made from the casks that previously housed the iconic Highland Park whisky. Each one of these editions is accompanied by a special Linn bottling of Highland Park 40 years old.
The Sondek LP12 was the first product produced by Linn and is still the standard by which all other turntables around the world are judged.
Highland Park will be at the event to serve guests a taste of their 12 years old and 18 years old whiskies, the latter of which was crowned the best spirit in the world twice in the last decade.
Mac Mabidilala, Edrington Group Brand Manager at RGBC, says, "Highland Park handcrafted single malt whisky recently partnered with Linn to facilitate a remarkable relationship between award-winning whisky and exceptional music systems. We are honoured to be a part of introducing the craft, heritage and dedication to quality of both these brands through Sphere Custom Design in South Africa."
Sphere Custom Design's Technical Director and Owner, Christiaan Beukes, says, "We share Linn's passion for enriching people's lives through music, ensuring the highest quality customer service and uniquely tailoring every project to the highest degree. From conception to completion, Sphere Custom Design works with their dedicated base of installers, retailers or directly, to surpass the expectations of each of its clients."
Posted on 25 Jul 2014 13:58