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Introducing Shopper Marketing, an e-series for free, for a follow

South African-based research consultancy, Inperspective, is turning the tables on the traditional way of consulting by offering snippets of their research-based insights to followers for free on social media, and you're invited.
Inperspective, shopper marketing experts who work with retailers and brands to turn insights into comprehensive shopper marketing strategies, are embarking on a crash course in shopper terminology. In their free e-series, they will share knowledge and industry definitions one post and tweet at a time, all the while inviting followers to join in on the conversation to learn, ask questions and share their own insights.

The e-series is for both those comfortable with the lingo and looking to implement strategies, and those that are new to shopper marketing and the retail space.

Learn the difference between consumers and shoppers, and how their mindsets affect your bottom line. Understand the path that your shoppers follow to purchase, discover what basket composition is, understand the significance of decision trees and get to grips with drivers and barriers as well as qualitative and quantitative research.

For more information or to join the conversation, follow Inperspective on


Inperspective Research Consultancy are shopper marketing experts based in Johannesburg, South Africa. Visit their website for more information - www.inperspective.co.za.


Inperspective Research Consultancy's press office

Inperspective Research Consultancy
Inperspective Research Consultancy is the leading Shopper Marketing research consultancy in South Africa. Our core focus is translating insights into Shopper Marketing strategies to deliver platforms for sustainable growth, by putting the Shopper at the heart of what we do.
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