34Group launches 34Urban

It's vital in that mix to deliver powerful consumer engagements that align with our client's brand promise. Increasingly we've struggled to work with Brand Activation companies normally thrust upon us by our clients to bring the spirit of our ideas and thinking to life across channels, at the critical point of purchase and beyond. And our ideas are only as strong as the weakest link. We need to and can do better. That's why we've launched our own label delivery arm, 34Urban in partnership with Urban Striker.

The business unit is run by Carissa Mathews of Urban Striker, previously from Brands Rock and Jigsaw Experiential. "It's about effective planning and operational excellence to deliver activations on behalf of 34's clients. The whole idea of face to face engagement equates to messages being understood, experienced in the right environment and ultimately purchased by the target market."

So whether it's 35,000 Hansa consumers at Orlando Stadium watching Usher to the Sunfiol Sizzlers getting the gees going at cricket test matches, or an activation on the beach to promote Huggies Little Swimmers, one of the only swimming nappies on the market, we can make it happen.

34Urban is currently working with SAB, Clover, Kimberly Clark and Sunfoil.