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Radio showsSpecial sectionsRelated sectorsIn the news | Branding company news The Brand Union is behind the cover: Brands & BrandingIf you're walking down the streets of downtown Johannesburg or through the tiled walkways of the V&A waterfront, it's evident that brands are very much a part of our everyday lives. We engage with a multitude of brands in so many different ways and on so many different levels. Brands are truly knitted into the fabric of our modern world. We are part of a brand eco-system and, like any other eco-system, we are mutually dependent on each other for our very survival.
The one thing that 2012's cover won't be able to depict is our holistic view on brands. As beautiful and effective as a well-crafted logo can be, we believe that your identity is only one element of a brand. We believe that the brands that really manage to stand out in this brand cityscape are the brands with a defined, single-minded sense of purpose. Once you have cracked this single-minded purpose, the rest of the brand experience should domino effect from there. The Brand Union is a full-service global brand agency, and part of the WPP Group. They are 500 people in 24 offices, united by experience and attitude. At the frontier of branding and design, breaking new ground is a necessity, creativity a prerequisite. The Brand Union's capabilities span brand creation, positioning, architecture, design, customer experience and environmental design.
More The Brand Union articlesVisit our PRESS OFFICE:
The Brand Union is a world-class global brand agency, comprising 500 people across 21 offices. What binds us together is a deep-seated commitment to becoming masters of the art and science of brand building. The Brand Union, South Africa, has a 30-year history, having worked with many of South Africa's best brands. Our core services include Research, Strategy, Design, Engagement and Evaluation.- more.... LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law. | Subscribe to industry newslettersTop stories More Top stories... Submit news Press offices |
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