Digital brand strategy

This one-day workshop introduces delegates to an approach to digital strategy that integrates digital into the overall brand strategy. Delegates will be introduced to strategic concepts such as transmotion, constructed contextualisation, the customer-based brand equity pyramid, and earned resonance.

The workshop will also look at four major and overlapping trends defining digital brand strategy, namely social networking, content creation, mobile telephony and virtuality.

Delegates attending the workshop will:

• Understand how digital strategy can, and must, be integrated into overall brand strategy.
  
  
• Learn that digital strategy relies on identifying and harnessing trends in human nature and that digital tactics is concerned with the time-specific use of applications.
  
  
• Be introduced to overarching strategies that converge trends and applications to the benefit of the brand.
  
  
• Understand that a brand's market is increasingly and seamlessly moving between the virtual and the physical worlds and that brands that fail to do the same will be left behind.

Facilitator

Patrick Collings, managing partner of specialist management consultancy Sagacite, specializes in brand strategies for turbulent socio-economic environments. He has won an international brand leadership award for his work on brand strategy and is a regular writer and presenter on the topic.

DATES:

10 November 2011 at Crowne Plaza, Johannesburg, The Rosebank

For more information or to request the workshop brochure, please contact Siphiwe Mashoene: or phone: 011 880 8540.