Branding News South Africa

Heita! 8ta is SA's fourth mobile operator

SA has a fourth mobile operator. Telkom took the lid off 8ta at a glittering event at Lanseria airport on Thursday evening, 14 October 2010, offering voice and data rates that look set to shake up the country's telecommunications industry.
Heita! 8ta is SA's fourth mobile operator

The launch of 8ta - which was preceded by an intense teaser campaign around the "Heita" brand - signals the fixed-line operator's first foray into the country's competitive cellular phone industry.

Continue reading the full article, as well as live blogging reports from last night's event, at www.TechCentral.co.za.

Source: TechCentral

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