Firehouse Multimedia, a division of the The Firehouse group, has developed a solution to company's branding problems. The Brand Management Tool (BMT) is a system that guarantees consistent control over a company‘s brand.
Francois Du Preez, managing director of The Firehouse Multimedia says, “the tool allows us to customize a template for companies who want reliable branding. Branch managers who wish to place adverts in the print media, order business cards or design posters are able to create these by simply adding their content to templates. The company's branding such as the logo, colours and disclaimers can not be changed.”
The scheme streamlines the ordering process of adverts and stationary. Marketing material and other company stationary can be ordered online directly by branch managers. Orders are then pushed through to a centralized printing point. Bulk orders can be arranged with the appointed printer, cutting out extra costs and saving time.
The BMT is an effective internal communication instrument. The site can be used as an online notice board for communication between branch managers and head office. Important notices can be posted on the site for branches to view. Staff will also have easy access to company information such at VAT numbers, addresses, contacts and banking details.
“Changes to a company's branding material such as adverts, pamphlets and business cards can be a timeous and expensive process. With the BMT, new adverts or brand changes are made available immediately saving time in what usually is a painstaking process.” says Du Preez.
The site acts as a database of all the company's adverts, stationary and other communication that makes referencing and access simple. The job of ordering business cards and other stationary is a simple task for branch managers. Only contact details are required, and the branding remains consistent.
The tool carries a once-off development fee that covers all design and layout for the CI and an annual licensing fee. Branded communication that is added to the system is charged for at an hourly rate.
Consumers absorb powerful messages about a brand from its visual triggers. Consistent branding forms an integral part of building a brand for a company. The BMT offers you the opportunity to create a brand image that is solid in a simple, cost effective way.
Visit our PRESS OFFICE: The Firehouse Group has created an offering that includes all aspects of communication from above and below the line advertising, public relations, multi-media and events.- more....
Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
Mail janice@ideaengineers.co.za or call +27 11 803 0030.
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The Fearless Executive; specialists in internal branding and designing the customer experience. Find out more>> www.thefearlessexecutive.com
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