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CategoriesPartnersSpecial sectionsLifestyleArchivesIn the news | Vrot start for new PnP logoThe revamped 40-year-old Pick n Pay brand did not go down well with most readers of Bizcommunity.com, who started debating this issue when the first blogpost with the breaking news was published as the press conference last Monday was happening. The poll drew 4038 page impressions (Fresh new look for iconic Pick n Pay brand) and 144 comments over the week. A total of 48.53% (642) votes by this morning indicate that our readers do not like the new logo, while 34.39% (455) think it is a winner, and 17.08% (226) are undecided.
Looks very old school and dull The new brand strategy is being launched... "Inspired by you." It would have been a good idea to interact with the consumers so that they at least feel that not only the products sold at PnP but the brand strategy was also inspired by us. When launching new strategies, one needs to ensure that it is relevant and true to the public, ensure that all loops are closed and everything is in synergy. Well done nonetheless, I don't foresee that this will negetively affect sales in anyway... which is most important. I must say though, the new logo is not inspiring at all. By Mimi You can never do enough market research The colour combination induces illness and I'm sure I've seen those colours somewhere in checkers. The identity in general is poor. "Inspired by you" has a good ring but its hard to spot when you feel ill. This identity is the product of a work done by a foreign agency most likely out of touch with the local market. The people of that agency don't have to go to PnP for the next 20 years looking at that logo, so needless to say I think they would have put more effort into Tesco if they had a shot. By Andre So-So I like the fact that the new logo is fresh and new - brands always need to re-invent themselves - however, I do not think the new look is memorable or very strong (the old brand had more personality)...I like the new payoff line though! Completely disappointing! Strange Eurocentric flavour - shows lack of understanding of the South African market. Homogenous, lacks personality and equity.....? By Anon. "Elegant dark blue" and "warmer cherry red"? Looks like a British bank logo. The overall typography is fine, but why change the colours? Red and black were clear and distinctive. These wishy-washy colours are not very bold or South African. I miss the apostrophe too. By Anon. Looks cool I think it looks good. It definitely has the look and feel of European retailers such as Sainsbury and Tesco's. The fact that the design team were based in UK might have something to do with this. Change is good regardless. By Promotis
About Tshepiso SeopaTshepiso Seopa was a junior journalist at Bizcommunity.com.
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