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Building your brand with corporate social responsibility

13 Feb 2007 10:142 commentsBizLike
The January/February 2007 issue of B®and magazine carries 20 extra pages focusing on corporate social responsibility (CSR) as a brand building tool, kicking off B®and’s regular new focus section, B®and Report.
B®and Report features editorial and corporate case studies of four pages, each in specific areas of brand-building, such as branding and marketing in the ICT and telecoms industry, youth market branding, and the financial sector.

The first B®and Report carries editorial on how broad-based black empowerment can be extended into corporate social responsibility action that builds the brand; CSR in the world branding environment; and results of local research on attitudes to using CSR in branding. The report features case studies of Levi Strauss South Africa, SABC corporate, and Absa bank.
 
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B®AND magazine-
How can I subscribe to this magazine? alternatively where is it available to purchase?
Thanks Posted on 13 Feb 2007 11:41
Training and Development-
Hello, I am in the training and development industry and as it seems we have moved forward in life with our main aim to skill people to make them employable the truth is the SETAs are still giving predominantly white owned companies the grants and contracts. The companies are BBBEE companies as their staff are black, indian or coloured but the top management are all white, please explain this? Posted on 9 Apr 2007 10:15
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