1. Policy Management: Customers will be able to submit a first notification of a claim, view their policy, submit policy related requests, view their account details and submit a request to update their account details via the app.
2. Service Providers: Customers will be able to use their cellphone's location based services to find their nearest service provider for window repairs, inspections or for a panel beater.
3. Quick quotes: App users will be able to get a quick-quote for short-term insurance, life insurance and personal insurance. They can request a business insurance consultant to contact them for a quote.
4. Click-to-chat: By clicking on the click-to-chat icon, the app user will be connected to a consultant
5. Call me back: App users can submit their name and number and a consultant will call them back to do a telephonic insurance quote.
6. Guardian Angels: The app will allow both policyholders and non-policyholders the ability to request a Guardian Angel to assist and 'guard' them, in the case of a mechanical breakdown, a flat battery or flat tyre in a dangerous place.
7. Personal Loans: App users will be able to apply for a personal loan from DirectAxis via the app.
According to mobile analytics and advertising company, Apsalar that studied its data pool of 500 million unique users across both Android and iOS, women install 40% more apps than men, buy 17% more apps and spend 87% more on these apps. However, women still seem to be patronised by manufacturers' and service providers' perception of what women want when it comes to smart devices and apps.
The new app is available in the Google Play, Apple and Windows app stores. It can be found in the Finance or Utilities category or by searching for '1st for Women'. The app is free but standard data costs will apply.
