Possibly quite understated, yet a major role player in outdoor events is the ever-present event tape. One may not consciously give it much thought, but event tape is significant in the presentation as well as the actual functioning of an event, particularly where it is used as a barrier for crowd control and for demarcating specific areas.
Event tape is, in most cases, branded. With sponsors actively vying for attention with the use of various advertising structures, including event tape, new and untapped opportunities are always welcome. With this in mind, a new type of event tape has made its debut for the first time in South Africa. Multi-logo half-tone event tape provides event organisers and corporates alike far greater options for including multiple sponsors in their branding materials. As the name suggests, multi-logo event tape allows multiple sponsor logos to be printed on the event tape, whereas in the past, event tape could only be printed with one logo description. This adds to the attraction of the product as it adds value and gives all event sponsors an opportunity to be included in one branding product.
This refreshing new product is bound to be a hit among event organisers seeking to brand outdoor events where several sponsors are concerned. To add to that, Right Stuff will be launching this innovative product and distributing samples of it at Markex JHB from 10-12 June 2014. Visit Stand B38 in Hall 1 at the Sandton Convention Centre. See you there!