After all the controversy, creative agency Now Boarding follows up with actions instead of words with a new take on the City of Cape Town logo.
In the past months there has been some controversy and press about the City of Cape Town's new logo. Our first reaction was that while we understand the strategy and rationale behind it, we feel the logo was not crafted into a visually strong identity.
We realised that we had simply joined the bandwagon of people complaining. So as a proud Cape Town agency, we decided to give it a go ourselves. And of course by doing this, we know people may not like our version, and there may be faults, but in the end we felt the public deserved to see more options, and that the time it took us was worthwhile.
And what do we want out of this? Well obviously we don't have anyone to bill our time to, so at the least we hope that we've opened a healthy debate. Best case scenario is that the powers that be start taking notice of Cape Town's smaller agencies that would jump at the chance to rebrand our city... and at a fraction of the cost!Credit for our City of Cape Town Logo:
Lead Designer: Marco de Sousa
Creative Director: Michel Brink
Executive Director: Jacques Oberholzer