My wife, movies and TV, cooking, three stripes and YNWA.
5. What do you love about your industry?
There’s so much to learn out there as young filmmakers. Although our feature film industry is starting to thrive, it’s still a rather niche market, with only the odd Oscar-winning art house film succeeding here and there.
Advertising, however, has a huge amount to offer. Talented creatives and storytellers, visual craftsmen, highly skilled and hardworking crew and the necessary toys and ‘funds’ to make it all happen.
Most of all, South African marketers are starting to explore and celebrate our uniqueness, so as a filmmaker, it’s an exciting place to be.
6. What are a few pain points your industry can improve on?
In years gone by, our industry had quite a bold creative voice whereas today, it’s a lot safer to rely on social media statistics and focus groups to guide that voice. Ultimately, this is leading to the softening of our raw creativity and keeping everything boxed in.
7. Describe your average workday, if such a thing exists.
Coffee. Open laptop. Internet. That’s an average workday. For above average workdays...
8. What are the tools of your trade?
With the internet, Keynote, Photoshop, pen and paper and a set of headphones, I’d bet you could pretty much do anything.
9. Who is getting it right in your industry?
I think few would argue that what Terence Neale has achieved in the last few years on a global scale is beyond exceptional.
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