The global ESP has, in the last quarter, streamlined its integrated sms, shortcode marketing and mobile coupons together with its email marketing suite for optimal digital marketing integration.
As the growth of mobile technology continues globally - highlighted by the 30% dedication towards mobile innovation at last week's Ad:Tech San Francisco conference - ,digital marketing strategies are increasingly seen as inter-connected, integrated activities geared towards a visceral understanding of complete marketing strategy. The combination of mobile messaging and email marketing makes for a real-time, responsive two-way communication stream with almost-immediate responses. According to a study by Alert Solutions, 90% of all text messages are read within three minutes of receiving.
GraphicMail's new Shortcode marketing packages offer businesses a quick, cost-effective way of collecting mobile numbers, subsequently driving conversions and engaging on a permission-based level. Making use of this mobile technology enables last-minute offers and flash sales to be pushed out to consumers in real-time, which is especially valuable as an increasing number of consumers these days access online content on their mobile phones.
Marketers utilising mobile messaging to streamline their digital communications have the added benefit of getting a concise message across to a vast audience, with a high chance of virility, as consumers often share special offers via mobile devices. In this instance, having a mobile mini-site ready to receive traffic is essential. GraphicMail's mobile mini-site or coupon builder offers businesses what can be referred to as MMS on steroids; the ability to send graphic-rich, visually driven messages with links to personalised mobi-sites.
Businesstech.co.za estimates South African mobile penetration at around 66%. With this high spread of mobile platforms, devices and operating systems, digital marketers are perfectly placed to take advantage of the tools available to reach out to potential business. GraphicMail offers a highly responsive, compatible mobile newsletter ideally suited to the consumer-on-the go. Businesses are able to build concise, targeted mobile newsletters and send them out to a database of opt-in consumers, guiding them along to a product placement, mobile site or once-off offer.
Mobile technology is transforming the digital marketing world by the day and trusted ESP's like GraphicMail, with their advanced and flexible mobile packages are well-placed to partner with businesses in a symbiosis that has the potential to create world-class, integrated marketing campaigns with high success rates.
GraphicMail is a hosted service offering email, mobile and social marketing solutions. Founded in 2002, we have 17 offices globally, and offer solutions for SMEs, resellers, and free non-profit accounts.
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